Cliff West has worked in creative services for over 30 years -- developing websites, packaging, marketing collateral, software, toys, books and magazines. His areas of expertise include creative direction and administration, project management, instructional design, product design, art direction, copywriting, documentation management and production. He holds a degree from the University of California at Berkeley and has completed graduate studies at the Academy of Art College in San Francisco.

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The product examples shown below were produced for the Hunger Project, People's Computer Company, Addison Wesley, Electronic Arts, HESware, Fischer-Price, South-Western Publishing and Worlds of Wonder.